As reported by local press, India’s Prime Minister Narendra Modi publicly congratulated the government of Uttar Pradesh (led by his own party, namely the BJP) on their modus operandi about the recent Kumbh Mela. Yet, unfortunately, measures imposed during the Hindu religious holy days, which actually forced companies to shut down for over 3 months, have deeply hit tanneries located in Kanpur and its surroundings. In addition, we can hardly see any signs of recovery in the business. As reported by the Hindustan Times, local authorities were extremely pleased about the outcomes of the Kumbh Mela protocol they applied to the river Ganges: in fact, they are planning to repeat its implementation for the river Yamuna. Allegedly, National Green Tribunal (NGT) and Central Pollution Control Board (CPCB) have already met up to discuss the issue. We are just talking about intentions and plans so far, since we do not really know what they are working on. Yet, we know that the river Yamuna, the most important tributary of the Ganges, after going through New Delhi, flows through the district of Agra, which is one of the core hubs of India’s footwear industry. Shoe manufacturers had better be aware.