New York, London and Paris events are coming up. It is not easy to say what we expect from the upcoming fashion shows as Covid-19 has shuffled cards and mixed them up. Some brands have decided to get free from the official agenda by setting dates independently. Others have been compelled to reduce their budget and limit therefore attendance and shows. Yet even the development of the events, underway in various cities hosting them, is affected by the ongoing virus trend.
What we expect from fashion shows
New York seems to be most hindered: here Governor Cuomo has allowed only 50 visitors to attend outdoor events, whereas he prohibited public participation in indoor fashion shows. The US fashion week will take place on September 13-16: 40 participating brands are on the agenda. Their catwalk shows and/or presentations will be broadcast and shown on Runway360, a digital platform managed by CFDA (Council of Fashion Designers of America) as well as on IMG and nyfw.com websites. Likewise, on the various brands’ social networks. Many players, even too many, will be missing the event: among others, Marc Jacobs, Ralph Lauren, Oscar de la Renta, Gabriela Hearst, Michael Kors, Prabal Gurung, Tommy Hilfiger, Proenza Schouler and some more. Tom Ford, president of CFDA, has rallied American brands to urge them to take part in the next editions and therefore prevent the event from further fading strength.
The London Fashion Week, instead, will take place from Thursday 17th till Tuesday 22nd September 2020. Looking at the agenda, over 80 brands will be attending the event: 40 for women’s apparel, 15 for menswear, 20 for both men’s and women’s apparel and 5 brands for accessories. 32 of them are going to present their own collections during some physical events. Yet the show is due to kick off with a great digital exhibition arranged by Burberry. Digital communication, which was experimented during the London fashion week last June, will lean on londonfashionweek.co.uk platform.
Preparations for the event are in full swing in Paris as well: here the fashion week will take place from September 28th till October 6th. 88 brands will participate in the event, compared to 96 attending the latest edition. Still we do not know how many brands and which ones will organize some physical shows. A few top fashion houses, such as Christian Dior, Chanel and Louis Vuitton, are supposedly going to present live shows. Among others, Saint Laurent, Valentino (who opted for Milan), Off-White, Comme des Garçons and some more brands will not be participating. Anyway, 10 new players have signed up for the Paris official agenda.
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