Japanese mission for Vera Pelle Conciata al Vegetale

Missione giapponese per la Vera Pelle Conciata al Vegetale

On one side is a mountain of clothes and accessories made with low-quality materials, piled up as if they had no value. On the other side are shoes and handbags made with vegetable-tanned leather. This is the image that attracted people to the Consume Less, Consume Better event. It took place yesterday, in Tokyo, and was the latest of a series of trips to Japan for Vera Pelle Conciata al Vegetale (Vegetable-Tanned Leather). The one represented by the Tuscan Consortium by the same name.

Exhibition and Seminar

The event took place on November 27th at the Italian Cultural Institute in Tokyo. It consisted of an exhibition and a seminar, both characterized by the wish to communicate the sustainability and circularity of leather. But also, the wish to supply in-depth information to the entire reference Japanese chain.

The exhibition

Inside the institute’s Exhibition Hall was a showcase of vegetable-tanned leather that represented the different collections of the tanneries in the consortium. Beside it, were some images telling the story of vegetable-tanned leather in contrast to some pictures of fast fashion. The contrast forced visitors to reflect upon consumption. The durability of leather compared to the sadness of fast fashion, which makes objects that only last 1 season. Additionally, the leather accessories created by the young designers that participated in the Craft The Leather contest were also shown.

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