They sell more and they cost less: Stella International ends “slightly positive” 2017

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The last quarter trend was positive, thus reversing the situation of the previous one and confirming the good trend of the first nine months of the year. Footwear (and more) Chinese giant Stella International, who has been a retail player, in Europe, for a while, through their private labels, Stella Luna, What For and JKJY by Stella, announced that their 2017 financial statement ended up with over 1,5 billion dollars in terms of revenues. That means, compared to 2016, that incomes have increased very slightly (+1,6 per cent, whereas in the first nine months they had gone up by 1,4 per cent); conversely, volumes of sales increased by 7 per cent (56,6 million pairs of shoes). The average price, per pair of shoes, dropped remarkably, -5 per cent, thus getting fixed at 26,70 dollars. “We are striving to improve the quality of our collections – says CEO Lawrence Chen -; we are happy about sales of our casual and fashion product lines, while the sport segment is actually slowing down”.

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