20 artisans from as many regions of Italy were called to re-interpret Fendi’s Baguettes, the iconic leather good designed by Silvia Venturini Fendi in 1997. The Hand in Hand exhibit aims at giving value to Italian know-how by offering fame to those professions that risk of being forgotten by the public. The exhibit opened to the public on October 30th at the Palazzo della Civiltà Italiana in Rome. It was initially scheduled to close on November 28th, but during the ShowMe event by LVMH, Serge Brunschwig, CEO of Fendi, announced that Hand in Hand will be open to visitors until January 9th, 2022. We show in this article a preview of the exhibit through three photo-galleries that tell the story and re-interpretation of Fendi’s Baguette.
The first day of the exhibit
The 20 involved artisans presented their technics live at the event during the inauguration of Hand in Hand on October 30th.
The work varies from the “doppia faccia pibiones” form Sardegna to the “willow tree intertwines” from the Marche region. Works differ in techniques as well as in choice of materials, which includes (of course) leather. Visitors can see the material used in Bertoni’s travel bags (Varese), the mosaic-like design of Emilia Romagna and the goldsmith granulation of Lazio, as well as the Florentine artistic leather and hand-drawn decorations of Trentino Alto Adige.
Here are the creators of the 20 re-interpretations: the keepers of an artisanal know-how that is to be maintained at all costs.