Which brand leads the Italian ranking for most valuable?
Who leads Kantar’s ranking? “BrandZ Top 30 Most Valuable Italian Brands 2021” measures the value of Italian brands by combining financial data with research on brand equity. Gucci has a brand value of 33.8 billion USD, three times more than the 2nd ranked (Enel). Bottega Veneta (+5% on 2020) and Fendi (+48%) are the two […]