Glass Slipper: the new Micam image is again a fairytale

Glass Slipper: the new Micam image is again a fairytale

After Micam in Wonderland, comes Micam Glass Slipper. The footwear fair remains, in terms of image, in the world of fairy tales. In other words, the crystal slipper will be “the style icon” that will animate its next three editions starting from the one scheduled at Fieramilano Rho, on September 19-21, 2021.

Micam Glass Slipper

“In a scenario in which the desire to leave and to go back to dreaming is fundamental, the choice fell on one of the most famous fairy tales, for the messages of hope it contains”. These are the words of Siro Badon, president of Assocalzaturifici (association belonging to Confindustria Moda) and Micam. In its next edition, the first chapter of the fairy tale will be the protagonist. Title: Glamorous disaster. It tells of the protagonist’s (vain) attempt to create a look for herself for the grand ball, achieving the result of an ironic “glamorous disaster”. A special exhibit-experience inspired by the theme will be set up in the Micam pavilions.

Two for 2022

But after the disaster, with determination and commitment, the desired results are achieved, metaphorised by the crystal slipper. A path to which Italian shoe factories are also called to: with resilience and stubbornness they can look at the future with optimism, after the pandemic disaster experienced. Here, then, that in February 2022 the second chapter will be staged: The Enchanted Gown. In September 2022, on the other hand, Micam’s new fairytale mood will end with The Ball, complete with a display and loss of the iconic crystal slipper.

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