A collection made solely with recycled and sustainable materials. Designed and developed to have the lowest possible carbon footprint and made with a made-to-order approach to avoid overproduction. the last collection of Patrick McDowell, stylist (in photo at the center) that founded the named brand in 2018 after having studied at the Central Saint Martins school in London, was shown on the catwalk on February 20th. This green approach was visible on apparel items and leather accessories of the Cinderella Shall go to the Football collection. The items were created in collaboration with Conceria Sirte and the Activated Silk L1 processing, the biodegradable and metal-free finish of Evolved by Nature.
Patrick McDowell, through in Cinderella Shall go to the Football, celebrates strong women. It does so by re-interpreting the fable of Cinderella with a sport approach: there is opulence and magic, such as the Swarovski boots and regal silhouettes. While the “shoes” are those of national football player Alex Greenwood. Each item is made with recycled materials such as MWool, Manteco recycled wool, and sustainable ones such as the Sirte leather made in collaboration with Evolved By Nature, which has already worked with Anya Hindmarch e Jonathan Cohen.