UGG’s lifestyle evolution and a focus on ovine leather
“I’m hoping UGG will be the next accessible luxury phenomenon.” That’s how Andrea O’Donnell, Fashion Lifestyle president of the Deckers Brands, group that owns the famous ovine fur boots’ brand, spoke to WWD. Hired 5 years ago, O’Donnell had to go beyond the initial skepticism that surrounded her to solidify the evolutionary view she had […]






















 
    


